In what can only be described as an audacious move, NPA Group took on the challenge of marketing The Monaco at a time when Main Beach’s luxury market was notably quiet. The project pushed boundaries by introducing full-floor residences at triple the area’s average asking price, each spanning an impressive 378 square meters. Initially launched with average prices around $5 million, the project’s success was validated with a recent sale achieving $8.3 million.

What set Monaco apart was its unprecedented level of customisation – with every kitchen uniquely designed to owner specifications and opulent features including 2.9-meter ceilings and double glazing throughout. The development’s uninterrupted views spanning from the Spit to the Marina, coupled with three private balconies per residence, created an offering that rivaled beachfront properties.

NPA’s commitment to quality and transparency, backed by state-of-the-art 3D walkthroughs and detailed renders, helped build trust with buyers who embarked on a 12-24 month journey from purchase to completion. The result is a landmark development that has not only transformed Main Beach’s luxury market but has created a tight-knit community of residents who now call Monaco home.